ABOUT

A self-initiated eyewear campaign exploring what happens when future technology starts to feel completely normal.
Created shortly after the launch, the idea came from Meta presenting the glasses as something you would want to wear first, with the technology sitting quietly in the background.
I took that as the starting point and built a more playful, fashion-led world around one consistent model, hard-flash photography and simple, graphic styling. The aim was to make the glasses feel like part of a real wardrobe rather than a piece of hardware being demonstrated.
The main challenge was keeping the eyewear believable across the full series. Lens shape, reflections, frame proportions and fit all needed to stay consistent while the pose, styling and composition changed around them.
The product stays at the centre of every image, but the casting and visual world do most of the storytelling.