ABOUT

Gucci brought its PIN pop-up store campaign to Chicago around the GG Psychedelic collection and needed social content in market while the pop-up was still open. LocalEyes produced the launch commercial: a one-minute piece filmed on location inside the installation, then edited and delivered within three days of the shoot.
Two constraints shaped the production. The shoot window was fixed by the pop-up's own schedule, so coverage was planned in advance rather than discovered on the day. And the finished video had to meet the visual standard of a global luxury house, which meant building the edit around the collection itself instead of imposing an outside style on it.
The final cut ran across Gucci's social media platforms as part of the campaign supporting the Chicago location.
What this project demonstrates:
⦁ Social media commercial production for a global luxury retail brand
⦁ On-location filming in a live retail and experiential environment
⦁ Three-day turnaround from camera to delivered social asset
⦁ Short-form content built for social distribution from the start, not trimmed down from a longer edit
Retail and experiential campaigns rarely give you a second shoot day. When the date is fixed, the space is only yours for a few hours, and the content has to be live while the campaign is still running, the production has to be planned to a level that leaves nothing to chance. That is how we approach this category of work.