Dirtverse
Sydney
ABOUT
Adult performance with schoolyard energy. Dirt partnered with the founders of FLOK to build an irreverent, high-status performance nutrition brand from the ground up. Designed for a new generation of multi-modality hybrid athletes, we delivered end-to-end brand strategy, tone of voice, visual identity, mascot creation, and a head-turning packaging suite that bridges lab-grade engineering with visual dopamine.
CLIENT REVIEW
The team at Dirtverse are one of a kind. They 'get it'. They're ability to pull out the good bits in a founders mind, synthesise and apply they're collective experience means you get what you need, well above what you expect, without a thousand revisions required.
Founder at FLOK
20 Aug 2026