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Instead of creating another football campaign, Pepsi created a real football experience.
With “L’FRAJA F’DERB, Better With Pepsi,” the brand brings the World Cup atmosphere closer to Moroccan people by turning neighborhoods into places where the game can be watched, shared, and celebrated together.

Built around a simple but culturally powerful idea, the campaign invites people to vote for their neighborhood through a dedicated landing page. The neighborhoods with the highest number of votes will be selected to host Pepsi fan zones, allowing people to enjoy the matches right where they live.

No need to cross the city to feel the football energy. Pepsi brings it to the derb. A chair, a screen, a Pepsi, and the people you love, that is all it takes.
The campaign transforms the Moroccan neighborhood into a space of celebration, where neighbors, friends, and families come together to live every match as one shared moment.

More than a football activation, “L’FRAJA F’DERB, Better With Pepsi” is a community-first experience that proves actions speak louder than words.