About me
As a Luxury Live Event Fashion Illustrator | Experiential Artist, I specialise in transforming high-end brand activations into immersive storytelling experiences. With over two and a half decades of professional experience in the events industry, having worked as an artist through various disciplines since 2001, I bring a wealth of insight and a unique, multidimensional perspective to live illustration. My practice is built on a Master of Arts in Fine Art (Distinction) and a comprehensive background spanning theatre set design, costume craft, and 3D animation.
My work is defined by the intersection of fashion, fluidity, and live engagement. I collaborate with luxury brands ranging from haute couture houses to premium lifestyle labels to create bespoke, real-time illustration experiences that captivate VIP guests and elevate brand narratives. Whether executing live ink-and-wash portraits or developing digital illustration concepts, my focus is always on capturing the essence of the moment with sophistication, technical precision, and an unmistakable artistic flair.
Throughout my career, I have refined a multidimensional skillset that includes traditional brush-and-ink techniques, watercolour, and advanced digital workflows. I specialise in crafting immersive brand experiences, pop-up events, and influencer-led collaborations that resonate deeply with audiences. Every project is an opportunity to tell a story. Much like the stages of our lives together, these activations require dedication, resilience, and the understanding that true artistry is found in the perseverance through every challenge. I approach every commission as a curator of brand identity, using line, colour, and motion to craft narratives that remain long after the event concludes.
In terms of seniority, I have held lead creative roles in complex, high-pressure event environments for twenty-five years. My experience spans the evolution of the events industry from traditional activations to the modern landscape of pop-up events, immersive experiences, and influencer-led collaborations. I am adept at managing high-volume guest requirements for digital-first audiences, ensuring that each illustration serves as both a premium physical takeaway and a highly shareable social media asset. I have consistently operated as a senior lead for high-profile client engagements, overseeing the integration of live illustration into broader experiential strategies, negotiating service agreements, and ensuring flawless execution within luxury showrooms and private hospitality settings.
I am driven by the belief that illustration, when integrated into the live brand environment, acts as a powerful tool for connection. My approach is disciplined yet expressive, grounded in rigorous artistic training and a deep understanding of the fashion and luxury sectors. By merging the technical demands of experiential art with the ephemeral nature of live illustration, I create memorable assets that reinforce exclusivity and elegance.
My professional journey is underscored by a commitment to innovation, evidenced by my ongoing engagement with artificial intelligence, 3D workflows, and sophisticated digital media, ensuring that my artistic delivery remains at the forefront of the industry. I am constantly evolving my practice to offer fresh, high-impact creative solutions for clients who demand excellence, precision, and an elevated aesthetic experience.
Skills
Creative, Digital Art, Illustration, Painting
Sector Experience
Arts, Beauty, Communications, Event Organisers / Management, Fashion, Hospitality, Live Entertainment, Luxury, PR