ERIKA WOLTHERS IMX Sr Director

ABOUT

“Black Santa” by Coca-Cola Brazil, in partnership with us and TV Globo, won two bronzes at the New York Festivals. The initiative with the first black Santa Claus on Brazilian television was recognized in the Branded Content/Entertainment and Collaborations & Partnerships categories. We are very proud of this work, which, more than advertising, talks about racial equity, representation and legitimacy.

MADEIT CREDITS

  • Coca-colaClient
  • CraftProduction Company
  • Alarico AntunesMedia Planner
  • Alessandra FerreiraSound Designer
  • Alexandre OliveiraWriter
  • Anny AttiSocial Media Manager
  • Barbara SantanaAccount Executive
  • Bruno MendesMedia Planner
  • Bruno MukaiArt Director
  • Ciro SolleroProducer
  • Dianne Di CelioMedia Planner
  • Elton BaessoMedia Planner
  • Erika CasalProducer
  • Evelyn CristinaStrategist
  • Fabricio  AurichioAccount Director
  • Felipe FigueiredoMedia Planner
  • Felipe GomesArt Director
  • Felipe LatgéArt Director
  • Geisy PanissetSocial Media Manager
  • Globo Network Rio De JaneiroAgency
  • Helena BerthoAccount Director
  • João MiguelSound Designer
  • Jorge GlossStrategist
  • Juliana LutterbachProducer
  • Laís  EmiliãoAccount Supervisor
  • Ligia Susini Sound Designer
  • Lorena DiasMedia Planner
  • Luiza PortellaStrategist
  • Marcella BragaAccount Executive
  • Mariana VeronezProducer
  • Mariana ZinslySocial Media Manager
  • Marianna ValmoreStrategist
  • Maurício MartimProducer
  • Mayara FerreiraMedia Planner
  • Miguel MasuetSocial Media Manager
  • Nereu MarinhoProducer
  • Raquel ScrivanoSocial Media Manager
  • Renata MilhasAccount Executive
  • Ricardo PereiraProducer
  • Ricardo WeitsmanWriter
  • Sonido AntroMusic Production Company
  • Viviane VelaSocial Media Manager
  • Wmccann Rio De JaneiroAgency
  • Yugo MottaAccount Director
  • Yuri PortoEditor
  • * Kevin ZungChief Creative Officer
  • * Hugo RodriguesChief Creative Officer
  • * Lucas DuqueSound Designer
  • * Tato BonoExecutive Producer
  • * Felipe RibeiroProducer
  • * Marcio BorgesManaging Director
  • * Renata BokelStrategist
  • * Andre MarquesChief Creative Officer
  • * Bruna RamosPR Executive
  • * Kerena NevesPR Executive
  • * André FrançaMedia VP
  • * Cannes Lions Winners 2021
  • * Renata VelosoAccount Executive
  • * Guillermo PerretMedia Planner
  • * ERIKA WOLTHERSAccount Director
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Project featured: on 13th July 2026

Black Santa

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