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This was the most important Sony Experia campaign of the year, we made consumers feel as though they were inside the UEFA Champions League. The campaign, which unites promotion and device release, gives instant prizes and tickets to the final of the Champions League. To compete, users accessed a specialized app that had been developed for this specific campaign. The new Xperia Lovers have to access a "digital scratch voucher" at the end of each league match. The 360º campaign includes a key visual, TV movie, micro-site, trade, POS, social and digital media. Now that's a huge goal. :)