About me
I'm a Creative Director from the Dominican Republic who still gets way too excited when a messy brief starts turning into a sharp idea.
I began as a copywriter, which probably explains why I'm obsessed with finding the one sentence that makes everything click. Since then, I've worked across brands, categories and markets, building campaigns that live somewhere between culture, strategy and a healthy amount of creative stubbornness.
I like ideas that are simple enough to explain in a few words, but rich enough to keep unfolding. The kind that feel obvious only after someone has thought of them. I'm drawn to real human behavior, overlooked tensions and the tiny details people recognize immediately but rarely say out loud.
My process usually starts with too many notes, questionable sketches and a lot of "wait, what if...". Then comes the harder part: cutting until the idea has nowhere left to hide.
I care deeply about craft, but I'm not precious about my own thinking. The best work usually appears when the room is honest, the egos are quiet and everyone is willing to push past the first decent answer.
Outside of advertising, I'm endlessly curious. I can lose hours reading about history, food, culture or something completely random that may become useful six months later.
Mostly, I'm here because I believe creativity should do more than look good. It should make people feel something, notice something or see a familiar world from a slightly different angle.
Skills
Advertising, Art Direction, Brain storming, Brand Stategy, Communications, Copywriting