ABOUT

Concept: A high-concept commercial campaign commissioned to showcase the durability and premium tech of Adidas Running apparel and footwear lineups under volatile weather conditions. Embracing a distinctly stylized, gritty, and near-dystopian visual aesthetic, the creative direction moves away from pristine stadium environments to highlight raw athletic endurance against the elements.

Execution: Produced by Sandgrain, the technical structure of the project relies on intricate pacing and athletic choreography. I collaborated closely with Director of Photography Moritz Kluth to capture sharp contrast ratios, heavy rain exposures, and low-light tracking movements that track the physical momentum of the runners. I managed the film editing process myself to guarantee a highly kinetic visual rhythm, which was tightly synced to an intense, bespoke electronic soundscape designed by Lukas Hasiba, with post-production color grading finalized by Imri Agmon.

Results: The campaign launched across digital and broadcast channels to widespread critical praise in the lifestyle marketing ecosystem. It stands as a premier portfolio example of transforming a typical athletic product brief into a moody, immersive piece of short-form contemporary cinema.