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The world keeps getting more and more confusing. And so does Burger King’s menu. After introducing a confusingly tasty Whopper without beef, the brand is now rolling out chicken nuggets… without chicken?! To promote these new confusing plant-based chicken nuggets, Burger King launched a witty radio campaign comparing this new confusing product to the next level of confusion that defines the age we live in. Confused? Let us explain: In these radio spots, a voice-over makes a series of observations and ironic comments about all these little relatable things about life that are just very confusing. Each spot tackles a specific topic like parenting, relationships, the environment, or phones. The narrator concludes his monologue by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken.