ABOUT

Most hand creams promise softness. Palmigiano promised something much more useful: the illusion that you cook. A fake luxury skincare brand built around the smells people usually try to wash off. Garlic. Spring onion. Parmesan. The scents of effort.

We treated it like a real beauty launch.

Product design. Packaging. Campaign world.

More fashion house than food parody.

Somewhere between skincare campaign and performance art, people started wishing it was real.