ABOUT

Easter is supposed to be about chocolate. Somewhere along the way, it became about packaging. What you see stayed the same. What you get didn't. FATSO doesn’t play that game.

So we decided to treat Easter like a case file.

The campaign plays out like a case file. Each post is a piece of evidence. We measure, compare, cut things open. What looks generous turns out to be mostly air. Drop by drop, the story builds. Until the conclusion is obvious. The case didn’t end online. It showed up in Waitrose.