ABOUT

Centrum tackled a core challenge: vitamins are essential, yet invisible. Vitamin See turned this into a live activation that made nutritional health visible. With polarized light and optical lenses, Centrum captured vitamin photomicrographs and displayed them in an immersive digital art dome (200sqm) on Dubai’s beach. Visitors completed a 5-second non-invasive scan stored on a smart wristband; results powered interactive visuals. Each guest received a personalised report, product recommendation, and discount tied to their needs, driving purchase and delivery with measurable sales impact.