Felipe Hueb Creative Director

ABOUT

King Brownie is a visual identity project created to elevate the presentation of an artisanal brownie brand through a sophisticated, warm, and memorable aesthetic.

The concept combines the richness of chocolate with the elegance of a premium gift experience. Instead of presenting brownies as an ordinary dessert, the identity positions the product as something designed to be offered, shared, and remembered.

The name King Brownie suggests excellence, authority, and distinction within its category.

The visual system translates this idea through a refined combination of classical typography, symmetrical ornaments, deep colors, and carefully designed applications. The result is a brand that communicates indulgence without appearing excessive, preserving a balance between sophistication and emotional warmth.

MADEIT CREDITS

Visual Identity and Premium Packaging

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