About me

I am Nilian Hilda Marufu, a Marketing Executive & Brand Growth Strategist with 7+ years of experience in social media strategy, content marketing, brand management, and marketing research. I specialise in developing and executing data-driven marketing strategies that drive brand awareness, audience engagement, lead generation, and revenue growth across digital platforms.

At heart, I am a nomad with a deep interest in consumer psychology and cognitive behavioural studies, particularly regarding consumer and buying behaviour and how it influences their relationship with brands.

I use my background in neuromarketing, audience psychological profiling & segmentation, and behavioural analysis to translate complex consumer insights into clear, actionable marketing strategies aligned with the customer journey. By identifying patterns in audience behaviour, I develop detailed Ideal Customer Profiles (ICPs) that guide end-to-end execution from social media strategy and content calendar management to content creation, community management, and campaign execution.

This enables me to deliver targeted messaging, maintain consistent brand voice, and drive meaningful engagement across platforms such as Instagram, LinkedIn, and TikTok, while continuously optimising performance through analytics and engagement metrics.

My approach combines creative storytelling with performance-driven marketing. I collaborate with cross-functional teams including content, design, and development to deliver integrated campaigns, optimise user journeys, and improve conversion rates. I also manage client relationships, ensuring alignment between business objectives and marketing execution.

I have successfully applied this approach to deliver measurable results. I helped AURA FEM HEALTH secure $200,000 USD in angel investment by strengthening brand positioning and messaging. At HerBloom, I increased brand visibility by 65% within six months through targeted content strategies, structured content calendars, community engagement, and ongoing campaign performance optimisation.

Throughout my career, I have worked both independently and alongside founders and leadership teams, managing multiple projects simultaneously while maintaining strong organisation, communication, and project management standards.

I bring strong analytical capabilities, including SEO research, market research, competitor analysis, data analysis, and performance reporting, enabling continuous campaign improvement and strategic decision-making.
I am proficient in tools such as HubSpot, Google Analytics, Hootsuite, Meta Business Suite, Brevo, Brandwatch, Asana, Trello, ClickUp, Notion, Jira, Canva, Slack, Python, SQL, Excel, and Microsoft 365, enabling efficient campaign management, collaboration, and execution.

I thrive in collaborative environments where I can leverage my creative, analytical, and data-driven decision-making skills to drive impactful marketing outcomes and long-term brand growth.

Skills

Branding, Campaign Planning & Execution, competitor analysis, consumer insight analysis, Content Management, Digital Marketing, Email Marketing & CRM Strategy, Market Research, Marketing Strategy, SEO & Keyword Research

Sector Experience

Advertising, Charity / Not for profit, Consulting Services, Education, Environmental Health, Food & Beverages, Health & Safety, Healthcare, Market Research, Marketing, Research & Development, Technology