About me

Creative Strategist and Experience Lead specialising in brand storytelling, campaigns and experience-led creative across retail, luxury and live environments. I develop concepts, presentations and creative strategies that help brands communicate more clearly, connect with audiences and drive commercial impact.

My background spans global travel retail, luxury brands, live events, content and experiential innovation, working with international stakeholders and multidisciplinary teams across global markets.

I'm particularly energised by early-stage ideation, pitch development and shaping ambitious ideas into compelling real-world creative.

Skills

Art Direction, Brand Stategy, Business Development, Campaign Planning, Creative Direction, Event Design, Experience Design, Experiential Marketing, Film, Video Production

Sector Experience

Creative Services, Film (Feature), FMCG, Hotels & Resorts, Luxury, Retail

Clients

British Land, Cartier, Chloe, Coty, Diageo, Dolce & Gabbana, DON JULIO, Eastern City, Ferrero, LVMH Fashion Group UK & Ireland, L`Oreal, Mondelez International, Montblanc, Nestle UK, Puig, The Derby, Victoria Leeds