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KFC and Stranger Things launched "Hawkins Fried Chicken" with "The Hawkins Hotline," a secret pay phone delivering chicken after dark. Translating the streets into a stage for the fandom.

Fans found hidden, retro 80s-style phone box pop-ups in London, Birmingham, and Manchester. Picking up the receiver, the line connected directly to a live, in-the-round theatrical portal, instantly transporting participants into the Stranger Things universe. Those who successfully cracked the secret code gained access to the Stranger Things menu items and exclusive merch for free, delivered in style by a Hawkins Fried Chicken BMX biker.