ABOUT

When developing a new logo for binoculars, we conducted an analysis in this area, which gave us an understanding of the target audience, its needs and the market to which this product will be released.

After brainstorming in our team, we settled on ideas with the eye of a bird of prey – (eagle, falcon). It is a well-known fact that these predators have incredible, unique vision with the effect of magnification. This served as an excellent association for binoculars.
Working with the logo always begins with sketches for demonstration and selection of the idea by the client.

After choosing an idea, our designer develops 5 logo design concepts to choose from. Our client settled on the 4th option.

When displaying the logo, we choose different media so that the client can see, visualize and understand whether it suits him or not.

About us
We are a full-service Digital Design Agency that has been creating world-class digital products, design, video and branding for 12 years. We are a team of experienced and talented designers who solve problems, and who believe that great design is created when strategy and creativity work together.