About me
Design turns technology into meaningful products and experiences for people.
Design Leader with 30 years of experience delivering innovation and award-winning UX/CX solutions for B2B and B2C platforms. Design teacher, PhD in Industrial Design and pioneer of the "Product System" concept, specializing in the intersection of business strategy, design and innovation to help organizations create innovative and better product experiences using human-centred design techniques, processes, and tools.
Over the years, I led and supported multiple international multidisciplinary creative teams in frog Design, McKinsey, Huawei and TomTom, across Fintech, Automotive, Consumer apps and Enterprise software. Expert in Service Design, Design Leadership, Innovation strategy, digital transformation and scaling digital products used by millions.
Sector Experience
Automotive, Banking, Consulting Services, Design, E-Commerce, Education, Insurance, Media, Mobile, New Media, Online / Web, Telecoms, UI / UX, user experience design, Utilities