About me

As a top beauty brand and luxury specialist, Sidi Drissi has held leading roles, as President, General Manager, Senior Vice President at prominent organizations at the forefront of the luxury beauty sector, such as ORVEON, Coty, Henkel, and L'Oréal, all of whom harbor an impressive brand portfolio.

Further, M. Drissi has made critical, creative contributions to premier, award-winning brand campaigns, spearheading and launching them internationally to success. M. Drissi has conceptualized and overseen the branding initiatives and communication strategies for global revered brands, such as bareMinerals, Kylie Jenner Beauty, Schwarzkopf, Rimmel, NIVEA, Wella, and Sally Hansen, to name a few. Products created under his leadership have won recognition from publications like Allure Magazine, Cosmopolitan, Glamour, Byrdie, Elle, Harper's Bazaar and more. Within the advertising community, his work has earned numerous and prestigious awards like the Clio Awards, Epica Awards, LIA, World Branding Awards Uk and more.

As a recognition of his extraordinary accomplishments, M. Drissi is an honored member on the ONE CLUB FOR CREATIVITY in New-York City, a non-profit organization founded in 1975 to recognize and promote creative excellence in advertising.

M. Drissi is also known for his deep and genuine engagement towards environmental issues. Since January 2022, he is the chairman of the POWER OF GOOD advisory board, a collective of experts in sustainability matters whose primary mission lies in financing and partnering with eco-foundations like Plastic Bank or Polar Bear International.

As a testament of his interest in art, M. Drissi is also a well-trained Opera singer and owns a large collection of contemporary masterpieces in Paris.