About me

Hi, I'm Ashar — a Brand & Visual Strategist working at the intersection of SaaS, Tech, and growth-focused design.
Over the past 5+ years, I've built scalable brand systems and high-performance visual assets for B2B, B2C, SaaS, and AI-first companies across 7+ countries. I work directly with founders and product teams to translate complex value propositions into structured visual systems that support positioning, conversion, and long-term brand equity.

I was part of the core design team behind an AI SaaS launch that achieved #2 Product of the Day on Product Hunt, contributing to go-to-market visuals, executive branding, and scalable creative frameworks used across marketing and investor communications.

My approach blends design systems, marketing psychology, and data-backed decision-making. I don't see design as decoration, I see it as infrastructure. Every asset should support authority, improve clarity, and move measurable business outcomes.

What I focus on:
- Scalable brand systems for SaaS & AI companies
- Conversion-focused visual strategy
- Executive & founder positioning
- Investor pitch decks & go-to-market assets
- Data-informed design execution

Skills

AI, Brand / Logo Design, Brand Stategy, Branding, Graphic Design, Marketing Strategy, Visualising, Web Design

Sector Experience

Advertising, Branding, Digital (SEO, PPC, SEM...), Food & Beverages, Marketing, SAAS

Clients

digidations, esignglobal, FrugalTesting, iSoftStone Digital, Nebula data, PixVerse, Social Sparkx, VIVO Fitness