About me

Born in Sydney and based in London, my obsession with type and visual culture shaped a 20-year career leading design teams across agencies like Mullen Lowe & BETC. I am drawn to the details most people overlook—the subtle craft that transforms a project from standard to standout.
I believe design doesn't just reflect culture; it shapes it. My leadership style is grounded in clarity, optimism, and a relentless focus on craft. I create environments where designers are trusted to grow, and organisations move forward with confidence, raising standards across brand, campaign, and visual systems to ensure every project lands with strategic impact.
Over the course of my career, I've worked with agencies including Mother, VCCP, JWT, and Edelman, contributing to brand and campaign work for global names such as Microsoft Xbox, Coca-Cola, Emirates, and Bacardi.

Skills

Art Direction, Branding, Creative Direction, Graphic Design, Print Design, Team Management

Sector Experience

Accomodation, Advertising, Airline, Arts, Banking, Beverages, Branding, Catalogues & Brochures, Communications, Electronics, Fashion, Finance, FMCG, Food & Beverages, Healthcare, Hospitality, Household Goods, IT, Lifestyle, New Media, Outdoor, Packaging, Pharmaceutical, Point of Sale, PR, Print, Retail, Social Network / Community, Technology, Television, Travel & Leisure

Clients

American Airlines, Aptamil, ASOS plc, Bacardi, boots, Coca-Cola, Emirates Airlines, Etihad, Gant, Haleon, HSBC, IKEA Communications AB, Intel, Johnson & Johnson, KPMG, Microsoft, MoneySuperMarket, Nestlé, Penguin Random House, sloggi, Unilever