About me
I'm the founder of The Heritage, Excell, a British-made copper cookware brand built around craftsmanship, provenance and long-term brand value. The business sits at the intersection of manufacturing, product design and storytelling, with a strong focus on authenticity, material honesty and functional beauty.
My background is in UK manufacturing, and I'm closely involved in shaping how physical products are translated into brand narratives across packaging, photography, content and digital channels. I work hands-on with creative partners, balancing creative ambition with commercial reality, and placing particular value on work that earns trust rather than chasing short-term attention.
I'm especially interested in creative work that is rooted in substance, respects the intelligence of its audience, and demonstrates how strong ideas can be delivered clearly and consistently across touchpoints.
Skills
Brand building, Brand Stategy, branded content, Communications, Content, Crafts, Creative Direction, Packaging Design, Product Branding, Product Design, Product Development, Storyboarding, visual identity
Sector Experience
b2b, consumer goods, cookware, Crafts, direct to consumer, E-Commerce, heritage, homeware, Manufacturing, premium consumer brands, Sustainability