About me
I transform complex, multi-brand portfolios into high-growth engines. I champion a basics first methodology, mastering core commercial drivers to fuel sustainable EBITDA growth.
With an MBA and 15+ years of board-level experience, I bridge the gap between operational excellence, post-merger integration, and pioneering AI-driven marketing capabilities. My focus is on creating unified organisations that don't just grow, but scale efficiently.
Core Specialisms:
Operational Excellence: Standardising brilliant basics across portfolios to eliminate waste, drive synergies and provide a stable platform for innovation.
Commercial Transformation: Turning strategy into measurable EBITDA impact.
Post-Merger Integration (PMI): Harmonising brands and operations post-acquisition.
Future-Ready Marketing: Deploying AI-driven capabilities to gain a competitive edge.