About me
I'm a senior copywriter and editorial lead with 10+ years' experience delivering high-quality copy across CRM, lifecycle, product, web, and brand.
My background is content-led CRM and customer communications, with a strong focus on retention, acquisition, and promotional messaging in regulated and high-risk environments. I specialise in turning complex requirements - compliance, product details, commercial constraints- into clear, persuasive copy that works for both customers and the business.
I've owned brand voice, acted as final editorial sign-off, and worked closely with CRM, marketing, SEO, product, and compliance teams to deliver consistent messaging across email, in-app, web, and campaign touchpoints. My experience includes international launches, award-winning rebrands, and high-volume CRM delivery under tight deadlines.
I'm comfortable operating at a senior level: making editorial decisions, ensuring quality and tone, and serving as a trusted partner to cross-functional teams.
I'm currently open to fully remote roles and contract opportunities, particularly in CRM, lifecycle marketing, email marketing, and product-focused content. Available to start immediately.
Skills
Copywriting, CRM, Digital Marketing, SEO