ABOUT

When Fight Like a Girl came to us, this non-profit fitness movement had fallen into a common trap: relying on generic, AI-generated designs that couldn't convey the sweat, effort, and integrity behind a real-world cause. We set out to build a distinctive, cult-like brand identity, deliberately steering clear of tired boxing clichés, centred on a custom icon that subtly symbolises a woman standing up for herself.

Rather than handing over a single logo, we delivered a full branding pack: scalable asset lockups, merchandise templates, and polished pitch decks designed to command respect in the boardroom. Within four months, the team had secured over £25,000 in funding, walked into high-level funding rooms with genuine confidence, and seen a surge in gym session uptake among young girls, laying the groundwork to grow from their North East roots into a nationwide movement.