About me
I am a strategic Creative Director and Interior Designer with a master's degree and a career dedicated to the global luxury hospitality and exhibition sectors. My expertise lies at the intersection of high-impact storytelling and emerging technology, where I lead multidisciplinary teams to transform complex briefs into world-class immersive environments. Throughout my career, I have held senior leadership roles at renowned firms such as Denniston, Kristina Zanic, and KCA International, directing the creative vision for 5-star hotels, branded residences, and prestigious global pavilions like 'The Sphere' at Expo Astana.
I specialize in aligning visionary aesthetics with commercial viability, managing full project lifecycles for multi-million dollar ventures like Aman Wadi Safar and Crowne Plaza KL. A pioneer in AI-enhanced workflows, I integrate generative AI into 3D modeling and rendering pipelines to optimize early-stage ideation and streamline design iterations. Whether I am conceptualizing innovative F&B areas, directing site coordination for international hotels in Dubai and Europe, or securing C-suite buy-in through mixed-media storytelling, my focus remains on technical precision and flawless execution
Skills
3D Design, concept development, hand sketching, project management, Space Planning