About me
I am a Creative Director and Brand Systems Architect working across education, dance, and performing arts.
I help organisations where the brand is lived daily across people, spaces, uniforms, communications, and culture. My role is to bring clarity, consistency, and long term structure to how brands are expressed and managed in real world environments.
With over 25 years of senior level experience across fashion, beauty, youth culture, performing arts, and public sector institutions, I work at the intersection of brand architecture, visual identity, and operational systems. My background combines creative leadership with an understanding of how brands must function across teams, suppliers, and physical spaces.
I specialise in organisations with complex requirements, including schools, academies, colleges, trusts, and culturally led institutions. These are environments where brand decisions are repeated daily and must remain coherent across multiple sites, cohorts, and stakeholders.
My approach is practical and system led. I design brand frameworks that can be implemented, governed, and sustained over time. This includes identity systems, apparel and uniform strategies, merchandise structures, and long term creative direction that supports growth without dilution.
I am the founder of The Printwear Company, delivering brand led apparel and uniform systems for organisations that require both creative leadership and operational control.
Specialisms:
✅ Creative direction
✅ Brand systems and governance
✅ Brand architecture and visual identity
✅ Apparel and uniform strategy
✅ Print and digital production leadership
✅ Multi site brand implementation
I work with organisations that value clarity, structure, and cultural alignment.
Skills
Art Direction, Brand Management, Brand Stategy, Branding, Creative Direction, Digital Strategy, Printing, Production
Sector Experience
Arts, Education, Public Sector