About me

A hands on 3D creative consultant with over 25 years experience creating compelling brand experiences across event, retail, hospitality, and workplace.
Passionate about delivering innovative and engaging experiences & spaces, responding to customer needs and desires, that increase brand engagement and commercial sustainability.
Focus on cohesive experiences with seamless integration of brand strategy, environment and human behaviour with vibrant storytelling along the customer journey to shape how people feel and behave in the space.
A collaborative team player with a strong client focus. An enthusiastic & progressive creative problem solver employing strategic design thinking to deliver meaningful & impactful results.

Recent Experience
I have collaborated with Household Design on a number of exciting
projects, leading the brand experience strategy, creative development and final outline design detail.
Currys Vision
Creating a more fluid, yet structured customer experience for shopping TV's and understand TV tech.
'Your partner in vision' - Trusted, surprising & personal.
Oak Furnitureland
Winning a preliminary pitch to help customers "Feel quality, experience choice & inspire real homes".
Lidl Head Office
Another pitch win to activate Lidl's desire to bring to life an extraordinary brand story through it's new 250,000 sqft head office.
"Putting food on families tables". Creating moments that matter Virgin Media Workplace across 103 sites. A "kit of parts"
to respond to the varying sites and levels of investment.
Design platform: "Our neighbourhood"
How it needs to feel... A family feeling, considered and caring. Energetic and dynamic, "This is the right time, right place".
With Honest, I helped bring to life a new retail experience for Nordpeis Fires - "Design that warms", an experience as elegant and consumer friendly as the products.
I also helped redefine a new banking experience for Al Rajhi Bank,
a flexible & modular design to be adapted across the bank's network.
With Engine Service Design, I collaborated in developing a wayfinding and site brand communication framework for the launch of LeShuttle to cope with additional EES passenger biometric border
check requirements.

Event Experience
I worked in-house with Virgin Media on a range of exciting events
& brand activation including an Expo style event for 500 leadership delegates across four immersive zones.
I also designed the TV set concept for the grand finale of #VOOM2016, bringing the live finale to life as a dramatic, engaging and immersive experience for finalists and audience.
With LEX, I designed a premium hospitality lounge experience for guests of Mercedes-Benz, Official Patron of the Open; to relax and enjoy the tournament. For St Modwen, we created a campaign award winning immersive expo-style event for 600 employees with a central keynote session and six immersive experiences bringing to life key business objectives.
I also worked on various events with Exposure (EE launch - immersive staff brand activation, Call of Duty launch event & Bodyshop "Beauty with Heart" Launch) and Sculptivate (Playstation 4 pop-up shop).

Skills

3D Design, Brand Stategy, concept development, Creative, Creative Direction, creative suite, Event Design, Exhibition Design, Experience Design, Interior Design, project management, proposal writing, Retail Design, sketch visualisation, Team Management, vectorworks

Sector Experience

Banking, Creative Services, Design, Event Organisers / Management, Exhibitions, Hospitality, Interiors, Point of Sale, Restaurant / Café, Retail

Awards

campaign experience award - bronze

Clients

Albert Heijn - NL, AMS Host, boots, BTA Turkey, Currys, David Jones - Australia, Deutsche Bank, Dubai Airport, Google, Hobbs, Lidl, Mercedes Benz, Microsoft, Oakland Furniture, Oasis, Pret a Manger, Sainsbury, Samsung, Tesco, The Walt Disney Company, Virgin Atlantic, Virgin Media, wholefoods