About me

Visionary Creative Director and Brand Strategist with 15+ years of experience in strategic brand management, design thinking, and cross-functional team leadership across public, private, and nonprofit sectors. Looking to transition from self-employment to a full-time role leveraging leadership skills in creative direction, content strategy, and campaign development. Proven track record of elevating brand visibility, driving audience engagement through strategic storytelling, and leading high-performing teams to deliver measurable, high-impact outcomes.

Creative Director | Strategic Communications & Brand Leadership

Drives transformative brand strategies that blend human-centered design, compelling narratives, and strategic communications to elevate organizational impact and visibility. Champions cross-functional collaboration to shape cohesive identities, foster inclusive creative cultures, and deliver innovative campaigns that resonate across diverse audiences and sectors

CORE COMPETENCIES:

- Creative Direction & Concept Development
- Collaborative & Inclusive Team Leadership
- Cross-Functional Collaboration
- Stakeholder Engagement
- Integrated Campaign Development
- Content Strategy & Storytelling
- Community Connection
- Project Management
- Design Strategy & Brand Experience
CAREER HIGHLIGHTS:

~ Drove creative branding for $600M Seattle Streetcar and Waterfront Redesign, delivering compelling visuals and presentations that secured critical funding and public support.

~ Boosted public participation by 30% through integrated communications campaigns that amplified community voices across government, nonprofit, and civic projects.

~ Elevated proposal win rates at top AEC firms by embedding design thinking and audience-focused strategies into competitive submissions.

~ Secured $30M in TIGER grants for Seattle infrastructure through strategic storytelling, stakeholder alignment, and transparent engagement.

~ Revitalized Seattle's bike program campaigns, contributing to national recognition as the "Number One City for Bicyclists."

~ Advanced organizational equity by co-founding Race and Social Justice Initiative teams and leading diversity and inclusion training across departments.

~ Empowered minority women and creative teams through targeted mentorship, public speaking coaching, and internal training programs that built confidence and collaboration.

Skills

Brand Stategy, Community Connections, Creative Direction, design strategy, design thinking, Human-centered Design, integrated campaigns, mentor, Public Engagement, stakeholder engagement, storytelling, Team Facilitation, workshop facilitation

Sector Experience

AEC, Arts, corporate, Government, Non-profit, Social Network / Community, start ups, Transportation