About me

Creative Art Director & Senior Designer with 10+ years' experience delivering brand
identity, campaign direction, and visual storytelling for SaaS, blockchain, lifestyle, and
technology brands.

Created accessible design systems, responsive interfaces, user flows, and prototypes,
ensuring consistent UX across web and mobile.

Directed global branding initiatives at Oasis and Cambly, creating design systems and
guidelines adopted across 100+ markets, strengthening brand recognition and
consistency.

Proven track record in multi-channel campaigns, advertising, and digital storytelling, achieving measurable improvements in user growth, engagement, and retention.

Skilled in creative direction, typography, motion design, UI/UX, and layout systems,
blending strategic thinking with hands-on execution.

Advanced expertise in Adobe Creative Suite, Figma, prototyping, and AI design tools
(Midjourney, Leonardo, GPT Imaging), bridging traditional craft with digital innovation.

Recognized as a mentor and creative leader, guiding design teams to deliver scalable,
high-quality visual systems and campaigns.

Skills

AI, Art Direction, Brand / Logo Design, Branding, Digital Art, Fine Arts, Graphic Design, Illustration, Print Design, Product Design, UX/UI

Sector Experience

Accounting & Finance, Advertising, Construction, Design, Education, Finance, Health & Safety, Healthcare, Legal, Media, Online / Web, Technology, Travel & Leisure