ABOUT

At La Casa de la Madre, I created Meeting Murilo, a 3-minute short documentary that became the main film of a Mother’s Day campaign for Huggies, giving a blind mother the chance to “see” her unborn son through a 3D-printed ultrasound. I conceived the idea, transformed it into a script, and led its development into a film and campaign. Beyond capturing reality, I applied one of my signature techniques: extracting poetry from the character’s universe and scripting passages in their own voice. In this case, I used synesthetic phrases that allowed the audience to feel Tatiana’s world through heightened senses, compensating for the absence of sight.

The campaign also included three additional short films, which I directed, portraying the stories of other women and their unique experiences of motherhood.

The release quickly went viral, featured on CBS, CNN, People, Time, and countless outlets worldwide. Awards followed, along with partnerships, imitators, and even full-on copies — including a scene replicated in a Netflix series. To this day, the film continues to resurface online, reaching new audiences as if it were brand new.

For me, Meeting Murilo remains proof that when a brand invests in authentic storytelling, a single short documentary can spark a global cultural moment.