About me
Give me the corporate, the dry, and the technical.
I'll give you engaging, memorable copy that's crystal clear.
I'm Catherine Jones - copywriter, brand strategist, writing trainer, and storyteller.
For the past 7 years I've been helping ambitious SMEs and growing B2B brands find their voice, shape their messaging, and tell stories in language that resonates with their target audience. I enjoy helping business find their unique qualities and express them in ways that feel true to who they are.
I create everything from taglines and websites, to messaging frameworks and tone of voice, to thought leadership and educational content. Copy that's rooted in strategy with a creative and engaging edge.
Before freelancing I spent 17 years as an English teacher, which honed my talent for simplifying the complex and keeping even the toughest of audiences engaged. My unique mix of teacher and strategist means I can guide a room through a workshop, confidently manage stakeholders, or simply craft a single line that speaks volumes in just a few words.
I've worked across a broad range of sectors, including SaaS, tech, education, exhibitions, and professional services, helping each sector cut through jargon and communicate with clarity. Simple without being simplistic.
I'm looking for meaty projects and long-term (remote) partnerships - whether that's freelance, contract, or joining a team long-term.
Skills
Autonomy, Brand Stategy, brand voice, client relations, collaboration, Communications, Content, copyediting, Copywriting, Creative Direction, creative problem solving, creativity, Digital Marketing, e-learning, Editing, Educational content, Entrepreneurship, facilitation, Messaging frameworks, networking, Presentation, Proof Reading, Public Speaking, Resilience, stakeholder management, storytelling, strategic thinking, Taglines, thought leadership, tone of voice, Training, website copy, workshops, Writing
Sector Experience
Accounting & Finance, aviation, conferences, Education, events, Exhibitions, GenAI, higher education, Information Technology, Interiors, Marketing, professional services, SAAS, schools, Technical businesses, Technology, Transport