Paula Zambrano
Senior Art Director
ABOUT
The World Cup. A solid gold trophy. KFC drumsticks. Golden deliciousness. Coincidence?We don’t think so. Their likeness was too strong to be ignored. So, as a non-sponsor of the world's most famous football tournament, we decided to celebrate it - without paying for it - in a unique and tasty way.The most iconic moments in the World Cup's history, portrayed with a taste of glory.
Agency : TBWA\RAAD , Client: KFC Arabia, Executive Creative Director: Alex Pineda, Creative Director: Diego Flórez,Associate Creative Director: Rodrigo Scapolan, Art Director: Paula Zambrano, Motion designer: Elizabeth Quintero.Studio Design & Illustration: Black Madre. Retoucher: Moreira Studio.









