ABOUT

MIMAKI is a premium pickled plum brand that uses Nanko plums sourced from Minabe, Kishu. The project started in 2020 based on the brand owner's request to create a unique pickled plum brand. The art direction encompasses the development of the brand logo and various package designs.


MIMAKI Visual Identity

Through design work and extensive testing, an idea emerged to represent pickled plums through abstract geometric shapes, using the mark directly as the label on the bottle. Since there were three predetermined flavors, three variations of the mark were created with different colors and shapes, allowing for easy differentiation between flavors. ​​​​​​​

Product Expansion

After finalizing the bottle design, attention was turned to designing the gift boxes. As the bottle design adopted a vibrant tone, it was believed that the gift boxes should have an extremely simple design. The approach chosen was to use a subtly textured white paper with the logo type embossed in gold foil. Additionally, a wrapping paper featuring three-color symbol marks, discreetly covering the gold foil, was wrapped around the box. This simple design aims to create a contrast with the lively bottle design when the box is opened, providing an enjoyable unboxing experience.