About me

For more than 15 years, Matt has brought clarity, simplicity and a truly arrogant lack of ego to everything he's worked on. In an industry that seems torn between navel-gazing awards-bait and bulk generated slop, he's driven by the belief that the there is a better way to make brilliant work, that's actually effective.

Currently heading up creative for Analogfolk, he's revamped the creative offering, lead across Monzo, Meta, Costa Coffee and The Body Shop, and landed multiple new clients with an almost-unblemished pitch record.

With a history of award-winning campaigns for the likes of Sainsbury's, PG Tips, Nike and Virgin Media, he's won Lions, Lovies, Webbys, Drums, Cogs, Caples and landed spots in Campaign Annuals.
He also once commissioned the construction of the world's largest whoopee cushion.