ABOUT

Brief
Behave, a leading London-based management and marketing consultancy rooted in behavioural science, underwent a rebrand and required a bespoke website to reflect their new visual identity and connect with their target audiences. The objective was to design a modern, engaging, brand-led website that would support their growth and clearly position them within their sector.

Execution
We began with an in-depth exploration of Behave’s business, brand, competitors, and audiences to define the site’s core functionality, features, content, and messaging. A central aim was to bring Behave’s brand message—“Human behaviour made clear”—to life through imagery, animation, and user interface design. Using mood boards, we explored the new brand direction and identified visual elements to carry through into the site. Based on competitor analysis, we pursued a bold, visual-led design approach to distinguish Behave in a crowded market. A full site map and detailed wireframing phase enabled us to map user journeys and optimise content placement. The final design delivered a bespoke, interactive experience, incorporating animated vertical lines to guide users through the site—subtly directing focus to key content areas and echoing Behave’s approach to guiding behaviour through insight.

Result
The final product was an engaging, responsive website that delivers clear user journeys and showcases the new brand. It includes a user-friendly CMS for easy updates and is hosted on secure, eco-conscious servers, positioning Behave for scalable, sustainable growth.