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Today, Genesis announced its new marketing campaign titled "Luxe Is in the Details", celebrating the brand's award-winning SUV lineup, and sharing its unique details with consumers in the United States. The campaign features three 30 second television spots showcasing the SUV line, GV80, GV60 and Electrified GV70 SUVs scheduled to air nationally beginning today.

Genesis challenged the conventions of luxury automotive ads in its new campaign. Through utilizing state-of-the art production techniques accompanied by the latest technologies and innovations in motion control, the campaign captures the inherent beauty and details that make a Genesis truly unique.

The visually contemporary ads, produced with two control rigs, explore various color and light passes on the exterior of the vehicles and reach unique positions of the interior. The probe lens applied allowed for greater depth of background details to be captured. Each ad showcases the vehicle's features through captivating balletic sequences and variety of dynamic shots with pinpoint accuracy. This campaign offers a refreshing approach to luxury automotive advertising by focusing on distinctive vehicle characteristics without the use of stagnant video or images and driving components.

"At Genesis, the craftmanship, technology, and designs of our vehicles give the brand a bold and distinct identity," said Wendy Orthman, executive director of marketing at Genesis Motor America. "The 'Luxe is in the Details' campaign highlights the unique details our customers enjoy and encourages consumers to explore the brand's design focus and attention to detail, immersing themselves in the features that our products have to offer."

The "Luxe Is in the Details" marketing campaign was developed in collaboration with Genesis' agency of record, INNOCEAN USA, and marks chief creative officer Jason Sperling's first major campaign with the brand.