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Liquid Death released its first national broadcast Super Bowl spot in 2025, "Safe For Work", reassuring fans that they're making great choices for their health with low-calorie Liquid Death--despite the optics.

BUTTER Music and Sound created the 90's style jingle for the ad, which shows people everywhere chugging cans of Liquid Death on the job. From surgeons to football refs to bus drivers, Liquid Death is totally safe for work, since it's just water and iced tea.