ABOUT

Concept: Over the past decade, BUTTER has forged a unique music partnership with Supercell and their hit property Brawl Stars. Brawl Stars ads have achieved countless #1 YouTube rankings, and music for many has expanded into Spotify tracks. Our work only ramped up with their recent collaboration with Toy Story. The BUTTER team had the privilege of contributing original music — and sound design and final audio mix via Mr. Bronx audio post — for this teaser and launch release, which introduced Buzz Lightyear as a character for Brawl Stars.

Execution: With a rigorous 12-week timeline for approvals from Disney/Pixar, the project demanded coordination from all creative partners based in Los Angeles, Mexico City, New York City, Paris, and Helsinki. Of course, the project wouldn’t have worked without the incredible sound design by our sister company Mr. Bronx.

Says Mixer/Founder David Wolfe, “One of the joys was dialing in the perfect amount of playfulness, drama, and nostalgia. We balanced impacts and whooshes, perky music cues, and plastic toy foley juxtaposed with a John Williams-esque score, to ground us in the Toy Story world we all love.”

Results: Our previously released work for Brawl Stars, called Starr Toons, ranked on YouTube at #1 on the Trending chart day of launch; it was replaced by the Toy Story teaser, marking a rare back-to-back #1 trending project for the brand. It amassed over 7M views within the first 24 hours of release and became the most “liked” and “commented” video of all time for Supercell/Brawl, and topped at #2 globally on YouTube.