ABOUT

When Call of Duty Warzone introduced Proximity Chat — a function that allows players to hear and talk using headsets when their in-game characters are close together — we used it to let players order free pizza. Opening the world’s first virtual Pizza Hut inside Call of Duty Warzone.

Pizza Hunt is the world's first in-game pizza ordering service. We partnered with Pizza Hut Australia's gaming team and unleashed them into the game, alongside a handful of iconic streamers to deliver a much needed snack to Call of Duty: Warzone players.

Over the activation period The Hut Games team went to battle with thousands, and delivered hundreds of pizzas to gamers all across Australia. The Pizza Hunt was a literal game changer.

FULL CREDITS:

CCO, AUNZ: Paul Nagy
Group ECD, Sydney & Melbourne: Jake Barrow
Senior Account Director: Gracie Grinham
Business Director: Erin Hunter
Creative Director: Adam Searle
Senior Art Director: Bryce Waters
Senior Copywriter: Tatsuki Kamekawa
Junior Art Director: Andrew Bao
Junior Copywriter: Charlie Dejean