ABOUT

BACKGROUND
We needed to deliver a piece of content to excite the nation about the grassroots football season start. The campaign had to position grassroots football - and @EnglandFootball - as the most exciting participation sport and set the scene for the new season. To achieve that, we connected emotionally by celebrating the magic of everything that makes grassroots great.

THE IDEA
We worked with social media icon, Steve Bracknall, to deliver a rousing pre-match team talk from the home of grassroots football. Shared across social channels as the new season approached, it stirred the senses and roused the players.

RESULTS
The campaign delivered over 1.5 million organic video views and 11 days of cumulative watch time, as well as 100% positive sentiment from the community.