ABOUT

#LaCenaQueElegí
An alternative for people who have suffered discrimination at the family Christmas dinner.

Despite the fact that society has come a long way in terms of rights, there is still discrimination based on sex and gender in our lives. Ironically, one of those spaces where the LGTBIQ+ community suffers the most is Christmas. Specifically in one of the places where everyone should feel safer: home.
From The State Federation of Lesbians, Gays, Trans Bisexuals and Intersexuals+ (FELGTBI+) an answer to this problem was given by creating #LaCenaQueElegí (#TheDinnerIChose), an alternative dinner to the typical family Christmas dinner, where people who are part of the collective could celebrate Christmas again at a table free of prejudice with their chosen family, lots of love, respect and above all, being themselves.
To attend #LaCenaQueElegí people simply had to tell their story of discrimination at Christmas. Opinion leaders, activists and influencers from the LGTBIQ+ community shared their experiences through social media and people started signing up on lacenaqueelegi . com. We generated thousands of real stories of discrimination that people shared with us and used them to amplify our campaign in all media. Many brands noticed us and joined the initiative to the point that Bizum, Nyx, Ben & Jerrys, Info Jobs, Heüra and many more became the main sponsors of a magical night that no one will forget.
There were thousands of requests to attend the dinner but only 80 were chosen. 46 influencers came at zero cost, such as the artist Okuda (378K followers), the members of the podcast ‘Maldito Bollodrama (94.1K followers), the make up influencer, Nuria Adraos (666K followers) or Estrella Extravaganza, representing the most influential feminist channel in Spain, Freeda (1.4M followers).
All the guests, influencers and main Spanish media (RTVE, La Sexta, Cadena SER, El País), broadcast the event live, reaching millions of people that same night and inaugurating a tradition that aims to establish itself year after year within the Spanish LGTBI+ Federation (FELGTBI+).
Finally, on Christmas Day we launched the documentary in ATRESMEDIA platform, the most recognized television group in the country. The film was directed by Daniel Eusse, a member of the LGTBI+ collective.Through 5 protagonists, the film unveiled the story of millions of people who every Christmas have to face the same thing. Reflecting at the end the importance of recovering the authentic spirit of Christmas in those who had lost it.
A dinner that we will continue to do every year, as long as this situation still exists.