ABOUT

ÉTOILE is a unique perfume brand inspired by the beauty of the starry sky. Its name, which means “star” in French, reflects the desire to create fragrances that transport consumers to a world of cosmic mystery and fantasy. Each fragrance collection is linked to a specific constellation, where each bottle represents a different star with a unique character.

“Constellation” is the central image of the brand's identity system, so graphic elements were created in the form of stars and their connections into constellations, which symbolize the path along which each fragrance leads its owner — to the world of new impressions and discoveries.

The use of an accent font in the ÉTOILE logo allows the brand to stand out from its competitors, create a memorable visual image, help establish an emotional connection with the audience and convey the character of the brand. It harmonizes with the overall concept of the brand, emphasizing its uniqueness, elegance and modernity.