ABOUT

About the brand.
ÉTOILE is a unique perfume brand inspired by the beauty of the starry sky. Its name, which means “star” in French, reflects the desire to create fragrances that transport consumers to a world of cosmic mystery and fantasy. Each fragrance collection is linked to a specific constellation, where each bottle represents a different star with a unique character.

Task.
Create a visual identity for ÉTOILE that reflects the brand concept and philosophy. It is necessary to develop elements of the identity that convey the atmosphere of the starry sky and the uniqueness of each fragrance. 

Solution.
“Constellation” is the central image of the brand's identity system, so graphic elements were created in the form of stars and their connections into constellations, which symbolize the path along which each fragrance leads its owner — to the world of new impressions and discoveries.

In the color palette dark blue and blue shades are chosen, reminiscent of the night sky. These colors create a soothing atmosphere and emphasize the luxury of the products, as well as help to highlight the packaging.

Partially blurred black and white images, which create a sense of understatement and mystery, accentuate each element of the design. This helps immerse the viewer in a world of fragrance and dreams.

Logotype.
The use of an accent font in the ÉTOILE logo allows the brand to stand out from its competitors, create a memorable visual image, help establish an emotional connection with the audience and convey the character of the brand. It harmonizes with the overall concept of the brand, emphasizing its uniqueness, elegance and modernity. 

The project included the development of:
- 2 logo concepts to choose from (including additional versions);  
- Branded color palette;  
- Branded typography;  
- Branded layout for all media;  
- Graphic Reception;  
- Packaging: bottle boxes, bags;
- Brand identity layouts: bottle labels, purchase thank you card, certificate, business cards; 
- Hydeline — a guide to using corporate identity.  

The ÉTOILE brand design is a harmonious blend of aesthetics and conceptuality, reflecting the deep connection between fragrances and the starry sky. Every detail of the visual identity, from the logo to the color palette, has been created to capture the spirit of the brand and its philosophy, creating a unique and memorable experience for fragrance connoisseurs. ÉTOILE invites you to discover new worlds and create your own star map of fragrances.