About me
I'm an enthusiastic wordsmith with experience across all areas of Organic Digital Marketing.
I began my career as copywriter, crafting compelling content for brands from leisure to legal.
Along the way, I gained knowledge and experience in SEO and Content Strategy, and pivoted to offer more consultative content support. After all, in-house teams tend to know their content inside out; so I'm best placed to bring fresh eyes and guidance for how to maximise visibility, readability, and conversion.
Above all, I am an enthusiastic, versatile and self-motivated extrovert, who's always up for a challenge.
I pride myself on being well organised, with excellent communication skills - and a knack for creating spreadsheets that keep everyone on track! Above all, I'm a stickler for detail and accuracy - traits that pay dividends in my work as a writer, auditor, editor and manager.
As the Head of Content at CTI Digital, a lead a team of content and SEO specialists. For some clients, we offer fully-outsourced content support. For others, we work as an extension of their in-house team. And, for many, we step in on a project-by-project basis to ensure that they have the structures and governance required to underpin future content creation.
There's nothing I enjoy more than helping a large organisation to unearth and untangle a bloated content library. From auditing content, to buzzing around an interactive workshop session, I like to identify opportunities to improve content and to make life easier for everyone!
Highlight projects/clients include:
Visit Britain/Visit England, Greater London Authority, Manchester Metropolitan University, Durham University, Kingston University, Hays Recruitment, Chester Zoo, British Council, Little Greene, Alton Towers Resort, Right at Home & many more!
Skills
Account Management, Analytics, B2B, B2C, Content, Content Design, Content Management, content strategy, Copywriting, Digital Marketing, Digital Strategy, Editing, Email, Email Marketing, Performing Arts, Presentation, Public Speaking, Search Marketing, SEO