ABOUT

Teka's brief was direct: create something bold, dramatic, and impossible to ignore for the launch of their new oven range.

The concept draws on the timeless language of sculpture, treating each oven as though it were cast from raw elements. The sequence begins with the oven's outline etched into a slab of marble. Liquid glass flows into form, shaping the top display panel. Sheets of stainless steel bend and curve into place to build the front panel. The Teka logo rises from molten metal, before a smooth, dark layer of non-stick material is poured into the oven interior.
The full range is then revealed amongst the marble blocks.

Built and animated in Cinema 4D, with X-Particles handling the liquid simulations and Redshift for rendering.