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We supported the Pernod Ricard group in creating the packaging for Ricard’s latest innovation — an alcoholic beverage designed to be enjoyed straight from the bottle, with no need for mixing or dilution.

A creation with a sleek design that reflects both heritage and modernity. The packaging, which makes use of the brand’s iconic yellow by covering nearly the entire bottle, perfectly embodies Ricard’s sunny and graphic style. It has been conceived as a collector’s item. The name Ricard, placed vertically in a deep blue, confidently and simply asserts the brand’s visual identity. This minimalist and compact 20 cl format is designed for a modern aperitif experience suited to new consumption habits.

Currently available at Franprix, an initial production of 220,000 bottles is planned for 2025, as a limited edition.