Vadym Pinchuk UI/​UX Designer | Middle Graphic Designer

ABOUT

Every big city has its own rhythm. Green Hills is a place where this rhythm is harmoniously captured and rewritten for you.


BRIEF
Most competitor websites in the industry look outdated, overloaded with text,
and inconvenient for users.
The Green Hills website should be modern, user-friendly, mobile-first oriented,
not overloaded with text, optimized, and minimalistic.


SOLUTION
The website presents information in a minimalistic, structured way.
Complex services have been transformed into simple, accessible blocks,
creating a clear user journey that builds trust and positions Green Hills as a reliable partner.


TARGET AUDIENCE
Main segment: People aged 30-55, with above-average income, who seek a balance
between urban life and nature.


DESIGN PROCESS
01 Research:
Target audience analysis

Analysis of competitors
Niche analysis

02 Structure:
Information architecture

Wireframes

03 Design:
Moodboard

Development of visual style

Responsive Design
Animation

MADEIT CREDITS

Project featured: on 21st October 2025

Website for the Green Hills residential complex

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