ABOUT

CUSTOMER:
Educational project.
Research Institute of Comprehensive Exploitation of Mineral Resources.
Brand and mission:
A leader in mining sciences.

TASK:
- Redesign of the existing website of the Institute.
The Institute publishes information about events and activities on the website.
- The site is intended primarily for the Scientific Community and Business as a showcase of what the Institute does.


STEPS:
1.
UX:
- Target audience analysis
- Analysis of competitors
- CJM, JTBD, Persona.
Problem: Overloaded site. not modern design. a lot of information that no one reads. There is no mobile version.
Problem solving: Mobile version, modern and clean design, usability. Up-to-date information on the web site.
2.
- Search for references
- Prototype
- Design
3.
- Adaptive design
- UI kit
- Animation (Figma, After Effects)

RESULT:
A compact landing page has been created from a large and not modern site. Conversion increase, usability.